Business Plan Competition Guideline

DairyBISS (Dairy Business Information Service & Support)
Business Plan Competition Guideline

1. DairyBISS background

Wageningen University Livestock Research as part of BENEFIT(Bilateral Ethiopia Netherlands Effort for Food, Income and Trade) promoted a project called Dairy Business Information service and support (DairyBISS)to stimulate private dairy sector development in Ethiopia with a financial support by the Embassy of the Kingdom of the Netherlands.

The project is designed in consideration of the following key issues:

  • The specialized medium and large scale dairy farms could be catalysts in local dairy development and could facilitate the further commercialization of smallholder dairy farming, as well as input & service delivery in their vicinity, once the farms can serve as example.
  • Most dairy development initiatives, including the government extension system, provide limited support on knowledge and innovations that are suitable to medium and large scale specialized dairy farms.
  • The private dairy sector (commercial medium and large scale dairy farmers, milk processors, input suppliers) lacks up-to-date knowledge and advice, skilled staff, exposure to new innovations, and international linkages.
  • Introduction of new innovations and improvement of management at farms and companies is still very dependent on foreign expertise. A broader base of expertise and qualified staff is needed for the sector.
  • The opportunity for private advice to medium/large scale commercial farms is growing. However, the capacity and knowledge level (technical, business development) of Ethiopian private advisors is still limited.

Therefore, by setting up a dairy business platform for networking, business development support, and capacity and knowledge base development, DairyBISS is aiming to increase the number of profitable farms and firms in the Ethiopian dairy sector through realizing the following three strategic objectives:

  1. Develop and support a dairy business platform that becomes an effective private sector network for business development, B2B relations, business information, and learning;
  2. Develop quality business information and examples of successful business cases to support business development;
  3. Develop a pool of quality private business consultants/advisors for specialized commercial dairy farms and dairy related firms, as well as training modules for dairy business consultants/ advisors, farm managers, staff of milk collection centers, etc.

2. The ultimate for business plan competition

The productivity level of the commercial medium and large-scale dairy farms in Ethiopia is low among others due to poor management practices as result of lack of knowledge, application of outdated technologies and lack of proper management tools. The government extension service for dairy sector development mainly focuses to the needs of smallholder dairy farms and not on the right setup to serve technical advice to medium- and large-scale commercial dairy farms. The commercial dairy firms like dairy processing and feed processing industries, input and services providers and alike are also operating under their capacity due to absence of innovation, proper management etc.,. Access to sound business development and management advisory services also exist in low level that makes business to operate at low level of technical efficiency across most aspects of the business issues.

With this in mind, DairyBISS has conducted dairy advisors training and coaching program on dairy production, dairy business development and dairy processing streams. The training has been designed and implemented in a way to create vibrant dairy advisors pool in Ethiopia that could support private commercial dairy sector in ranges of technical and business development issues.As a follow up activity of the training and coaching, dairy business plan competition is organized by the project to create an opportunity for trained and freelance advisors to bring innovative dairy business cases/models as a result of training, exposure visits, and experience working as an advisor in the commercial dairy sector. The business plan completion is prepared with the following

  • Encourage advisors to innovate business cases that could address systemic challenges of the commercial dairy sector that able the commercial dairy farms and firms to achieve high and consistent performance in their business
  • Create linkage between dairy advisors and potential dairy business and market for long-term business as advisor and service recipients.

3. Networking

Following the selection process which stated under # 7,the networking event will be organized to create linkage between dairy advisers and the potential private commercial business. This networking event allows, each ten finalists will present his/her posters to the audience. Q&A session will follow by judge committee on each posters.

The poster presentation aims to create an opportunity to both business owners and finalists to reach in agreement for further implementation and test of business idea with the arrangements made between them (advisor and business entity).
To this effect, DairyBISS trained dairy advisors and other dairy sector freelance consultants encourages to participate on the call and come up with innovative business models through combining the learning from dairy advisor training and coaching program as well as the experience have got in process of advising commercial dairy business.

4. Eligibility Criteria

  • The applicant must be a graduate of one of the dairy advisors training and coaching program or working
  • Freelance consultant working in the dairy sector is also eligible if and only if he/she should justify as he/she works as dairy freelance consultant.
  • The project to be promoted by the applicant should be dairy oriented

5. General Rules

  • Business plans may be submitted by individuals or by teams, but the prize amount is the same for both types of applicants.
  • There is no limit on the number of people on a team
  • Any area of dairy related business undertaking is valid
  • The proposed innovation business model is prepared based on cases of dairy business entity which the advisor/s has/have been given an advisory service
  • Applications should be sent to DairyBISS online with concept note. Partially completed applications will not be accepted.
  • The concept notes and written business plans should be sent to DairyBISS before their respective deadlines
  • All ten finalists will receive certificate of diploma and winning prize money as stated below in bullet
  • The winner prize is as follows
    1st ETB 100,000
    2nd ETB 80,000
    3rd ETB 70,000
    4th ETB 60,000
    5th ETB 50,000
    6th – 10th ETB 5, 000/each 
  • The prize money shall be paid to the recipients according to the terms and conditions indicated in Annex III.
  • DairyBISS has right to cancel the competition fully or partially, or it can limit the number of winners if the quality of innovation business cases are confirmed do not as expected  standard

7. The Selection Process and Criteria
Three stages screening and selection of the recipients will be conducted

The first screening step is checking the fulfillment of the eligibility criteria and the submission and preparation of the concept note by the applicant according to Annex I.Following the selection of concept note, qualified applicants are required to submit their full/complete business plan.

Second stage screening/evaluation of business plan that to be done by an independent jury of five judges to be constituted from experienced dairy business and dairy professionals.

The Third stage screening will be carried out by the same jury by evaluating the oral presentation of the applicants who have submitted written business plans and poster.

  • Written business plan carries 60% while and poster and poster presentation constitutes 40%.
  • The decisions of the judges are final, including interpretation of the rules
  • All finalists (applicants who have submitted complete business plan and appeared for poster presentation) will be awarded certificate of participation.

8. The Concept Note

The concept note is prepared to inform the preparation of project that is designed and implemented to test the technical and commercial viability of an innovation. It shall focus on new products or in technologies and business/service models that increase efficiency and quality of current operations, preferably addressing systemic issues in the commercial dairy sector. Some of the systemic issues identified in DairyBISS are: Access to quality feed and fodder all over the year, feed preservation, feed rationing for production specific production target, improved private AI-service delivery, heifer supply, cow-productivity and milk quality, product diversification and safety in dairy processing, improved dairy processing industry technical and operational efficiency, improved access and affordability of dairy products by low-income groups to safe and nutritious dairy products and alike. The concept note should be prepared not more than 4 pages and cover the points indicated in Annex I.

9. Full Business Plan

The business plan shall clearly describe the innovative nature of the proposed activities and how this will address the identified systemic issues effectively and efficiently. It shall indicate an innovative activity or set of activities that form(s) a commercially viable business case, or is a clearly defined and essential (and innovative) part of a business case or business proposition.The business plan is prepared according to a format displayed in Annex II and not more than 16 pages excluding cover page, content page and appendices. Relevant appendices that are required to clarify or substantiate the business plan can be attached to the report.

10. Poster Presentation

The duration of the presentations will be 10 minutes with an additional 10 minutes allocated for questions from the judges. The presentation and Q & A time can be changed by the jury. The presenter has to deliver the presentation in a logical, persuasive manner, and answer questions well. The presentation may address the following issues:

  • Situational analysis:briefly explain systemic constraints that could limit the performance of the private commercial dairy sector. Briefly explain the proposed innovation business model wants to promote (new product, new technology, system,)
  • Assess the availability of inputs and means of production: raw material, land, labor, skilled manpower and how to acquire them to implement the innovation business model
  • Describe the distinctive Competence: Distinctive benefits the innovation business model to the business owner, customers/consumers and competitive advantage of the product in the market.
  • Market Prospective: Market potential, distribution channels and market strategy
  • Management Capability: The required management team composition and capability
  • Financial Feasibility : the financial requirements of the innovation business model and expected return from the business

11. Schedules

Deadline for submission of application with concept note: September 15, 2018

  • Announcement of the accepted applicants for the next stage of competition:
    September 17, 2018
  • Deadline for submission of complete business plan: September 27, 2018
  • Announcement of 10 finalist of business plan completion for the next poster presentation, October 1, 2018
  • Poster presentation and final Award ceremony: October 5, 2018.

12. How to apply

Eligible applicants should mail application with the concept note Click Here to on or before the closing date of application acceptance.

For more Information Please contact the coordinator:
Tel: 011 911694257,

Business Plan Competition Announcement

DairyBISS (Dairy Business Information Service & Support)

Business Plan Competition Announcement

1. General

Wageningen University Livestock Research as part of BENEFIT (Bilateral Ethiopia Netherlands Effort for Food, Income and Trade)promoted a project called Dairy Business Information service and support (DairyBISS) with a financial support by the Embassy of the Kingdom of the Netherlands.
Business Plan Competition is one of the activities has performed by DairyBISS. Business plan competition is initiated for dairy advisors who are working as consultant/ freelance in Ethiopia dairy sector.

2. Objective

A Business Plan Competition is initiated with the prime purpose of motivating dairy advisors trained in DairyBISS advisor training programs and for freelance consultants to develop own innovative business ideas and to link them with potential dairy business who could buy and implement their innovative business ideas to reality.

3. Eligibility Criteria

The applicant must be a graduate from one of the DairyBISS dairy advisor training program(Dairy production, Dairy business development and Dairy Processing). If the applicant is freelance consultant not enrolled in one of the stated dairy advisors training program. He/she should justify working as freelance advisor in Ethiopia dairy sector.
The innovation project to be promoted by the applicant should be dairy business oriented.

4. How to apply for the Competition

Interested eligible applicants can mail their applications with the summary of their business concept note before September 15, 2018 to: Please Click Here to read the guideline and selection criteria . Application forms with the concept note template can be obtained by downloading from: Click Here
The concept note should be prepared as per attached concept note format and submitted in not more than 4 pages.

For more information: contact Ato Tinsae Berhanu through email : or call on +251-911-694257

Dairy BISS has successfully completed its 6 module training

On July 13,2018 DairyBISS successfully completed its 6 module training by certifying its attendees. It was conducted by Mr Abebe Tesema ,Tinsae Birhanu who have been putting much of the necessary efforts in bringing progress to the training. This particular  module had ten participants all of which were private farms owners .On the graduation program each member shared their opinions on what they had gained from the program.They also discussed the future of such  training and suggested their ideas on what could be included for the next module. Finally the program ended with each member taking certificates,thus completing the module.

DairyBISS has successfully conducted its 4th Dairy Business Platform on breeding.

On the 19th of December 2017, DairyBISS has successfully conducted its 4th platform on breeding specifically on improving private AI service to commercial dairy farms, at the Ambassadors hotel in Addis Ababa.

The meeting aims to bring together stakeholders in Ethiopia dairy sector to discuss on improved dairy fertility management with specific focus commercial dairy farm and effective private AI services provision that is playing a vital role in fertility management and breeding in the country. The meeting was ended with an advice to government in dairy breeding strategy development as well as representatives of development partners including DairyBISS on best steps forward to support efforts for realization of improve breeding for dairy production in Ethiopia.

The platform involved over 30 participants including commercial dairy farms, private AI service provider companies, private AI technicians, government and development partners.

Three presentations were conducted, the first presentation which was made by  Dr. Dereje director of Ethiopia National Artificial Insemination Center is focused on  AI service provision from experiences. NAIC. He briefly explained challenges and opportunities in management on dairy farm. The second presentation was made by Dr. Emiru Zewede, CEO ALPPIS (Addis Livestock production and Productivity Improvement Service). He shared the experience of his company  challenges and opportunities in providing AI services for dairy farms. The third presentation was on experiences of commercial dairy farms by Wondriad Abraham Chair of commercial Dairy Producer Association tried to assess AI services and challenges and opportunities in building the future generation of dairy cows.

Meeting being conducted.

Meeting being conducted.

Explanation being given on the benefit of AI and Q&A session.

Explanation being given on the benefit of AI and Q&A session.


Following the presentation the Q&A session was going: the main issues are about quality of semen and its performance,   accessing services by the commercial farms which consider their needs and priorities, accessing information on AI, level of accountability by AI services providers, efficiency of AI Service provider and situation they operate


The platform shared and received various relates ideas and concepts and questions related to the topic from the participants and discussed certain solutions.  Further strategies and plans were also conducted before the conclusion of the meeting.

  • There is a need to support private AI technicians in regards to business development and technical issues that aims to address their limitation to deliver the AI service efficiently and effectively.
  • There is a need to engage in improving the genetic pool of the country that create an opportunity for commercial dairy farms to access quality semen and diversified genetic sources in the total characteristics index. Note currently the private sector have capacity to supply 50,000+ dose while NAIC supply 1,000,000+ dose.
  • There is need to set (PPP) public private partnership to attain the set goal of genetic improvement strategy
  • There is need to work on supporting the ministry on some specific details of breeding policy in its implementation phase.
  • Support to design business model which trigger private sector involvement through time and able to take over fully the responsibility of government in providing AI services to the public
  • Conduct sort of study and recommend business model how lead commercial farm or processing industry could provide embodied services which including AI for dairy farmers.

For more of detailed report click here.

DairyBISS has successfully conducted its third Dairy Business Platform meeting on Brewer’s grain.





On Tuesday, December, 12, 2017 the third round dairy business platform meeting on Brewer’s grain and its importance to dairy production in Ethiopia has been successfully conducted at the Ambassador hotel, Addis Ababa, Ethiopia.

There were 37 (thirty seven)  participants including commercial dairy  farmers, feed processing industry owners, Brewery companies, Government Ministries, feed regulatory authority , FAO and researchers.

Brief presentation were delivered by sector experts on the following topics

  • Challenges and opportunities using brewery feed for dairy production in Ethiopia ,
  • Experience of utilizing brewery grain as ingredient of poultry feed in the case of Raya beer in Tigray region,
  • Update on Ethiopian feed assessment which is carried out by FAO Ethiopia,
  • Draft directives by VDAFACA on brewery residual utilization as animal feed.
  • vision on potential, importance and improvements in use of brewer’s grain in Ethiopia feed processing industry


After the presentations a panel discussion was conducted with Q&A on presentation. Brewery factories representatives also forwarded their view on how to efficiently utilize the brewery residual as animal feed. There is understanding that brewer’s grain is a good protein and energy source for dairy cattle.  However, attention should be paid on how to manage and properly use the residue in order to sustain safety and efficient production.  With regards to these issues, presenters and representatives have provided multiple ideas on how to use it effectively and how make it accessible and affordable.

On the way forward, the following issues puts as main priorities

  • Conduct field survey that aims to determine the volume of brewery residuals including the share channelled to feed processing  factories and dairy farms,
  • Assess the existing situation of brewers residual transportation to farms and storage facility for the best use of the product in compliance with animal feed and food safety
  • Assess the challenges and opportunities to access brewery residuals from brewery as animal feed ( quality and affordability)
  • Assess the brewery yeast potential as sources of animal feed
  • Assess the performance of dairy cows in terms of production volume , quality, health ..using brewery grain as part of feed ingredient
  • Deliver extension model on spent brewery grain utilization

The meeting ended up with by reaching agreement   to continue a  discussion at all levels to  build strong a bridge between farmers and brewery companies.

The meeting being started.

The meeting being conducted.

Panelists on the Q & A of the meeting.

3rd DairyBISS Business platform will be organized on the importance of brewer grain for dairy production in Ethiopia.

Experts the Netherlands and Ethiopia will present innovative business cases on brewer’s grain as an important sources of feed for livestock in general and specific to dairy farming.   Current practices will be reviewing and relating with the best practices from international experiences and possible joint research undertakings will be identified.

For this purpose you cordially invited to half day platform meeting which will be held at the Ambassadors Hotel on Tuesday, December, 12 2017 from 9 AM to 1PM.


For further information details please contact us via either phone +251911694257 or Email –

Four important facts on opportunities in the Ethiopian dairy sector

Ethiopia offers huge opportunities for dairy sector development. With a growing economy and an increasing number of urban middle class consumers, demand for dairy products is expected to rise, making the dairy sector an interesting sector for investors and developers. This practice brief examines the opportunities and challenges for dairy production and marketing. It addresses important facts about the Ethiopian dairy sector that can support future (medium-scale) investors in identifying business opportunities along the dairy value chain and in developing feasible business plans for their investment. Results and data are based on a study in the SNNP region.

Download the full pdf here: Practice Brief – DairyBISS – Important facts about dairy sector Ethiopia – July 2017